After a tumultuous 2020 we decided we had to focus our energy into something positive. EYRA was born at the beginning of 2021.
We felt there was a gap in the market for a brand like ours, we have a vision to provide quality, modern clothing for the outdoor world and the activities that take place within it.
EYRA, the word, has no previous meaning in itself. We want the name of the brand to develop into its own entity, to have its own association with the ethos and values of the brand, To become a word people associate with quality.
Our aim is to create high quality clothing for men, women and children. This needs to be at an affordable price point without a compromise on quality and end user experience.
We couldn't be ambassadors for the outdoor world without looking to preserve it. We are in our infancy but we have a vision of the business working alongside other organisations who work to preserve the outdoor spaces we crave.